Strategy, Marketing, Branding & Web Design for Small Businesses
Cat Gerke Creative helps small businesses build stronger brands, clearer websites and marketing that actually supports growth.
Based in Byron Bay, Cat brings together brand strategy, website design, social media, content creation, creative direction and marketing support under one roof — so your business feels more polished, more consistent and easier to understand.
Whether you are launching, rebranding, refreshing your website or trying to make your marketing feel less like a full-time job, I help you turn the moving parts into a clear, practical plan.
You do not need a big agency.
You need someone who understands how all the pieces fit together.
WHAT I DO
I help businesses connect the dots between strategy, branding, content and digital.
Instead of hiring multiple specialists, many of my clients work with me as an extension of their team—someone who understands the bigger picture while also being able to execute the details. Whether it's developing a brand identity, designing a Squarespace website, refining your messaging, creating content, improving your social media presence or building a marketing plan, my goal is simple: To help your business look more professional, communicate more clearly and grow more strategically.
MEET CAT
Marketing strategist, creative director, brand builder, artist and business owner.
I help small businesses make sense of their brand, website, content and marketing — without making the whole thing feel more complicated than it needs to be.
My experience has been built from inside real businesses, not just agency boardrooms. For more than a decade, I have worked across the design and interiors industry, growing audiences, launching products, creating content, building partnerships and shaping marketing strategies that actually support commercial goals.
Today, I am the Director and Co-Owner of The Designory, while also working with founders and small businesses through Cat Gerke Creative.
Because running a business is hard enough without trying to become a branding expert, website designer, content creator and marketing strategist overnight.
Marketing Packages
A clear, impartial appraisal of your brand, website, content, marketing and business direction — designed to show you what is working, what is not, where the gaps are and what to do next.
We start with a 45-minute discovery call to understand your business, your goals and where you are heading. From there, I review your current brand and marketing presence and provide a detailed audit report with practical recommendations, opportunities and suggested next steps.
Use it as a DIY blueprint, hand it to your team, or treat it as the starting point for us working together on your brand, website or marketing.
For businesses who know something needs to shift, but want clarity before they spend more time, money or energy fixing the wrong things.
A strategic photo and video content package for small businesses who need beautiful, useful content for their website, social media and marketing — without turning it into a whole production. Perfect for Northern Rivers businesses, product brands, service providers, creatives, retailers, wellness spaces, makers and founders who are tired of relying on old photos, blurry phone shots and “I’ll post something tomorrow” energy.
What you get
30 pieces of ready to use content. A mix of images, product or service imagery, website-ready photos, social media content, short video clips, reel-ready snippets, behind-the-scenes moments, detail shots and content you can actually use.
Investment
From $900
Premium options are available for businesses who want designed social media layouts, text overlays, branded graphics and ready-to-post assets.
Strategic marketing support for growing businesses who need clarity, direction and creative execution — without hiring a full-time marketing manager or juggling five different freelancers.
This is for businesses ready to overhaul how they show up across their brand, website, content and marketing.
As your marketing partner, I help you look at the full picture: your positioning, messaging, visual identity, website, social media, content, campaigns and growth opportunities — then work with you to make everything feel clearer, stronger and more connected.
Perfect if your business has grown, but your brand, website or marketing no longer reflects where you are going.
Available as:
Monthly retainer partnerships for CORE + PREMIUM, see inclusions below.
WHY CLIENTS WORK WITH ME
Because I know how overwhelming it can be to run a business and to market it. I understand both the creative side of business and the commercial reality behind it..
I know how overwhelming it can feel to juggle content, websites, social media and sales while trying to run a business.
And I know that most small businesses don't need more marketing tactics—they need more clarity.
My approach is practical, strategic and tailored to your goals. Just thoughtful strategy, strong creative direction and marketing that supports real business growth.
CLIENTS FEATURED IN
WHO I WORK WITH
I work with small businesses, creatives and founders who know their work is good, but need help communicating it clearly, consistently and commercially.
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For designers, stylists, decorators, architects, building designers and home-focused brands who need their marketing to reflect the quality of their work.
I can help with brand positioning, website design, project storytelling, social media strategy, content creation, launch campaigns, email marketing and digital products.
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For artists, photographers, ceramicists, makers, stylists and creative studios who want to build a brand that feels elevated, memorable and commercially strong.
I can help translate your creative world into a clear brand, refined website, strong messaging and content that helps people understand what you do and why it matters.
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For consultants, coaches, practitioners, professional services and small business owners who need to turn their expertise into a clear, compelling online presence.
I can help with brand messaging, website structure, copywriting, social media content, lead generation strategy and marketing systems that make it easier for clients to choose you.
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For wellness practitioners, studios, retreats, lifestyle brands and purpose-led businesses who need marketing that feels genuine, grounded and professional.
I can help with brand identity, social media strategy, website design, content planning and messaging that connects without feeling forced or overly salesy.
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For founders, creatives and business owners who are becoming the face of their brand and need help showing up with more clarity and confidence.
I can help define your voice, refine your message, shape your content pillars, build your website and create a marketing strategy that makes your personal brand feel intentional—not improvised.
Photography + Creative Direction
