Brand Identity, Strategy & Website Design for Creatives, Entrepreneurs + Small Businesses who are tired of winging it & want to make their mark.
Big-picture thinking, without the big agency.
Cat Gerke works with designers, creatives, founders, entrepreneurs & small businesses to bring the moving parts together, brand identity, websites, social media, content & ongoing marketing support, so the business you’re building is communicated as well as the work you’re doing.
Brand, websites + marketing: get everything connected from the start.
You don’t need five different people working on five different pieces of your business. I bring brand strategy, graphic design, website design & marketing together so everything feels considered, connected & unmistakably yours. Whether you’re launching something new, repositioning an established business or simply need someone to make sense of all the moving parts, we can help.
Strategy to work out where you’re going.
Creative to make it look bloody good.
Marketing to make sure the right people actually see it.
Branding & IdentityVisual identity and branding that make it clearer who you are, who you’re for & why someone should choose you.
Website DesignStrategic & beautiful websites designed for how your customers actually discover, understand and buy.
Marketing StrategyPractical marketing strategy for businesses that have plenty they could be doing and need clarity around what is actually worth doing.
Social Media Social strategy & content from one-off consulting to ongoing management without the headaches.
Based in Byron Bay and working with businesses Australia-wide.
I work with small businesses, emerging designers, creative studios, consultants, founders, entrepreneurs & leaders who are excellent at what they do but need help communicating it more clearly, consistently & commercially.
Many of my clients are creative-led or founder-led businesses where reputation has grown through good work, word of mouth and sheer determination. The brand and marketing now need to catch up. You might be established and ready for the next chapter, building something new from scratch, repositioning an existing business or simply reaching the point where trying to do all the marketing yourself no longer makes sense.
WHY CLIENTS WORK WITH ME
There is always more marketing you could be doing.
Another platform. Another Reel. Another email. A website update. SEO. A launch. New photography. A lead magnet. A brand refresh. A newsletter someone told you should definitely be weekly.
The answer isn’t doing all of it.
My job is to look at the business, understand what you are trying to achieve and work out where your time and money will actually make a difference. Sometimes that means creating something new. Sometimes it means fixing what already exists. And occasionally it means telling you not to spend money on something you don’t need yet.
I bring together strategic thinking and creative execution so you’re not left with a beautiful strategy document and another 47 things to implement yourself. No unnecessary layers. No marketing for the sake of marketing. Just clearer thinking, stronger creative and work designed to support the business you’re actually trying to build.
KIND WORDS
“If you are a creative business owner and you haven’t worked with Cat, I genuinely cannot recommend her enough. Every creative business needs a woman like this in their corner. Working with Cat on the marketing strategy and rebrand for MOJ Flower has been one of the most valuable investments I’ve made in my business. She has inspired me in more ways than I can explain. Not only has she created a brand that feels so authentically MOJ Flower, but she has given me the confidence to back myself, trust my vision and feel genuinely excited about what I’m building. From creating my logo and brand identity to developing the creative direction for my photoshoot, every detail has been so thoughtfully considered. The photoshoot direction alone was exceptional. Cat understood exactly what I needed and gave me the creative framework to get the absolute most out of the day. She doesn’t just deliver beautiful work; she gives you the tools, direction and clarity to make the most of every opportunity. And the strategy? My business bible. Truly. It’s something I’ll continue to refer to as MOJ Flower grows, evolves and moves into each new season. It’s not just a beautiful collection of brand assets; it’s a clear direction for my business and a foundation I can build upon with confidence.
What makes Cat so special is that she sees beyond the logo, the colours and the aesthetics. She sees the bigger picture. She understands the heart of your business, helps you articulate what makes it different and gives you the confidence to bring that vision into the world. If you’re a creative entrepreneur sitting on a vision, full of ideas but needing clarity, direction or someone who can help you see the full potential of what you’re building, invest in Cat. She has a rare gift for bringing creativity and strategy together in a way that makes you feel understood, inspired and ready to take your business to the next level”.
AMY PAVLOVIC, Owner Moj Flower
MEET CAT
“I’ve spent my career inside creative businesses - just just marketing them from the outside”.
I’m a marketing strategist, creative director, brand builder, designer, artist and business owner, which means I tend to look at businesses from more than one angle. For more than a decade I’ve worked across the design and interiors industry, building brands, growing audiences, developing websites, launching products, creating content, producing campaigns, forming partnerships and figuring out how the creative side of a business translates into something commercially useful.
Today, I’m Director and co-owner of The Designory while also working directly with founders and small businesses through Cat Gerke Creative.
I know what it is like when the person responsible for the big idea is also answering emails, approving a website, finding something to post on Instagram and remembering that an EDM was supposed to go out yesterday. Most of my clients don’t need another person giving them a list of marketing jobs to do. They need someone capable of taking some of those jobs off the list.
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