Strategy, Marketing, Branding & Web Design for Small Businesses

Cat Gerke is a Byron Bay-based marketer, designer and business owner helping small businesses build brands that get noticed, websites that convert, and marketing strategies that actually support growth.

With experience growing multiple design-led businesses, I bring together branding, website design, social media, content creation, partnerships and marketing strategy under one roof. Instead of managing a designer, copywriter, social media manager and web developer separately, you get one strategic partner focused on moving your business forward.

Whether you're launching something new, refreshing your brand, building a website, or creating a more consistent marketing presence, I help simplify the process and create marketing that works as hard as you do.

You don't need a big agency. You need someone who understands how all the pieces fit together.

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Brand Strategy & Identity
Squarespace & Shopify Website Design
Social Media Strategy & Content Creation
Copywriting & Brand Messaging
Marketing Strategy & Creative Direction
Content Marketing & Campaign Development
Photography
Partnerships Management & Development

How I Can Help:

Strategy. Execution. Growth.

Most marketers sit in one lane — I work across the full spectrum.

Based in Byron Bay and working with businesses throughout the Northern Rivers, Gold Coast, Brisbane, Sydney and remotely across Australia.

Meet Cat

Marketing strategist, creative director, brand builder, artist and business owner.

I've always been fascinated by the intersection of creativity and commerce. While many marketers come from traditional agency backgrounds, my experience has been built from inside real businesses.

For more than a decade, I've worked within the design and interiors industry, helping grow brands, build audiences, launch products, create content, develop marketing strategies and bring creative ideas to life. Today, I'm the Director and Co-Owner of The Designory, a design-led business dedicated to making beautiful, thoughtful design more accessible. Alongside that, I work with businesses through Cat Gerke Creative, helping founders and small business owners clarify their message, strengthen their brand, improve their online presence and market themselves with more confidence.

Because running a small business is hard enough without trying to become a branding expert, website designer, content creator and marketing strategist overnight.

That's where I come in.

What I Do

I help businesses connect the dots between strategy, branding, content and digital.

Instead of hiring multiple specialists, many of my clients work with me as an extension of their team—someone who understands the bigger picture while also being able to execute the details. Whether it's developing a brand identity, designing a Squarespace website, refining your messaging, creating content, improving your social media presence or building a marketing plan, my goal is simple:

To help your business look more professional, communicate more clearly and grow more strategically.

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Why Clients Work With Me

Because I know how overwhelming it can be to run a business and to market it. I understand both the creative side of business and the commercial reality behind it..

I know what it's like to invest in marketing and wonder if it's working.
I know how overwhelming it can feel to juggle content, websites, social media and sales while trying to run a business.
And I know that most small businesses don't need more marketing tactics—they need more clarity.

My approach is practical, strategic and tailored to your goals.

No unnecessary complexity. No chasing trends. No marketing for marketing's sake.

Just thoughtful strategy, strong creative direction and marketing that supports real business growth.

Clients featured in

Who I work with

I work with small businesses, creatives and founders who know their work is good, but need help communicating it clearly, consistently and commercially.

Most of my clients don't need a big agency or a full-time marketing team. They need one strategic creative partner who can understand the business, see the bigger picture, and help bring the right ideas to life.

For designers, stylists, decorators, architects, building designers and home-focused brands who need their marketing to reflect the quality of their work.
I can help with brand positioning, website design, project storytelling, social media strategy, content creation, launch campaigns, email marketing and digital products.
For artists, photographers, ceramicists, makers, stylists and creative studios who want to build a brand that feels elevated, memorable and commercially strong.
I can help translate your creative world into a clear brand, refined website, strong messaging and content that helps people understand what you do and why it matters.
For consultants, coaches, practitioners, professional services and small business owners who need to turn their expertise into a clear, compelling online presence.
I can help with brand messaging, website structure, copywriting, social media content, lead generation strategy and marketing systems that make it easier for clients to choose you.
For wellness practitioners, studios, retreats, lifestyle brands and purpose-led businesses who need marketing that feels genuine, grounded and professional.
I can help with brand identity, social media strategy, website design, content planning and messaging that connects without feeling forced or overly salesy.
For founders, creatives and business owners who are becoming the face of their brand and need help showing up with more clarity and confidence.
I can help define your voice, refine your message, shape your content pillars, build your website and create a marketing strategy that makes your personal brand feel intentional—not improvised.